Brands tell a story that inspire consumers to select one product over all the rest. And in the fiercely competitive home appliance market, a strong brand is an essential element to the success of any product.
That’s why Smart Home Products owns and licenses a portfolio of iconic home appliance names that offer immediate credibility and add value to any product.
Additionally, we offer a full range of marketing services to help with brand reintroduction and development.
Creating a Unique Brand
There are instances where creating and developing a new brand makes sense.
Niche or new categories which lack one dominant brand present an opportunity
to introduce a new product under a unique name.
Smart Home Products has the expertise in branding to help its clients
carve out lucrative opportunities in developing categories, while building
brand recognition and loyalty that will develop into valuable intellectual property.